As per Pew Research, newspapers, radios, cable, broadcast news, etc. lost 25 percent of communications jobs. Newspapers alone lost 45 percent of communications professionals between 2008 to 2017. In fact, the budget for the teams is becoming lesser every year. The only way to stay afloat in this volatile market is to follow Agile.
When Communications Team Adopts Agile
Previously used in software projects, Agile is making inroads in the non-technical sectors for its flexibility and incremental delivery format. Google, Netflix, and Spotify are the frontrunners. From Zappos, ING, Bank of America, Tesla to State Farm, all have joined the bandwagon. The Agile methodology has multiple features that your communications team can utilize in their projects:
- Increase in speed of delivery and productivity
- Improved cross-departmental communication
- Real-time social media networking
- Faster campaign response
- Enhanced crisis management
- Daily Standups: Have a daily 15-minute standup every day. Teammates must talk about their tasks accomplished the previous day and the assignments they are going to do that day. They also must inform about the challenges that may or are preventing their task completion. This will allow the communications team to upgrade a campaign strategy or avoid crises early.
- Cross-Functional Collaboration: Since Agile accumulates cross-functional resources, the diverse nature of the team improves collaboration and gives rise to innovation. You can also have a bird’s eye view of the entire work process. As you get to know all aspects of the project, you can easily avoid the majority of the issues.
- The Task Board: Communications teams usually decide on their to-do list at the beginning of the day. The Scrum board would help them visualize tasks in three columns—Activities to Do, Activities in Progress, and Activities Done. You can decide based on the board which tasks to prioritize and deliver to prevent overshooting deadlines.
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