Agile product development is the new normal to achieve business stability and robust transformation in digital space. The job of portfolio marketers and product managers demands an iterative, agile, and customer-oriented approach to offer what they need. Now is the time to refine and regulate modern product and portfolio delivery. In this article at Forbes, learn about the advanced business strategies followed by CMOs and portfolio leaders.
Open Opportunity for B2B Leaders
Agility is a powerful tool to collaborate, produce, and develop innovative products that evoke incredible customer responses. Being a portfolio marketing leader, if you aim to beef up your current product portfolio, you must explore the existing opportunities first. Learn about the market gap and perform analysis. Seek customer feedback to gather valuable inputs that can point to minor as well as significant revenue streams.
Utilize the gathered information by offering agile products to bridge the market gap. Keep a versatile approach to product development and present better solutions to potential consumers.
Secure Customer Insight
To bring an innovative product or solution to the market, offering a customer-centric idea is pivotal. Portfolio marketers must seek customer inputs by using an agile approach to address emerging business issues. Even if you have a robust business process, do not remain ignorant of the portfolio restraints. If you wish to succeed soon, offer innovative ideas to the customers. Keep fueling your ongoing product development efforts with agile growth plans and portfolio expansion initiatives.
Focus on boosting your marketing and product development strategy based on integrated customer insights. Surprisingly, even the customers are oblivious to what they want. So, instead of forcing them, come up with a creative solution. Customer insights can help you figure out what may please or woo them. Develop and offer the same and earn their confidence.
Click on the following link to read the original article: https://www.forbes.com/sites/forrester/2020/09/23/a-faster-pace-of-innovation-demands-more-agile-ways-to-bring-products-to-market/#307652e75e59