Agile Software DevelopmentAgile Thinking

Do You Adhere to These Product Roadmap Principles?

Despite the uncertainty, you are already planning for the next year, but are you following these product roadmap principles? You need stakeholder consensus, budget plan, and business model for the new normal. How about getting some discipline and structure tied to these activities? In this article at the Age of Product, Stefan Wolpers shares product roadmap principles that you can adhere to now.

What Are the Product Roadmap Principles?

While product roadmaps help you achieve the corporate goals assigned to them, it is the principles that make it possible. Though the roadmaps seem to serve the same purpose as the product backlogs, here are the reasons why you should keep them independent of each other:

  • Product backlogs have items that cover three or four sprints so that you do not look clumsy. The timeline expressed in the document is less than the one agreed on in the product roadmap.
  • Roadmaps have a high-level view of the product development process so that everyone is on the same page. However, you cannot expect every stakeholder to go through the much-detailed product backlogs and attend review meetings to discuss matters.

So, you must review your product roadmap periodically between 6 to 12 weeks rather than email lengthy product backlogs to stakeholders.

Let’s find out the product roadmap principles you must follow for product success:


One of the product roadmap principles is to set a milestone that you want to achieve. Once you have settled on the vision, you can frame your efforts around it.

No Epics or User Stories

The roadmap should not include epics or user stories because it is a bird’s eye view of the entire product journey.

Themes, Not Features

Features are for the product backlog, and themes are appropriate for roadmaps. When you prioritize a theme based on your product roadmap principles, you can safely deprioritize feature urgency.

Not a Release Plan

The release plan talks about the working model that stakeholders can expect after 2 or 6 sprints. Meanwhile, a roadmap might cover a plan for product development for a year.

Dates Not Required

Do not add dates on the roadmap because that is not a product scope to which you can add a timeline or estimate.

Regular Reviews

One of the product roadmap principles is sitting with the document and regularly modifying it.

Tool Usage Is Optional

You must not depend on any tool to create the plan. Manual or automated—anything is fine.

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