Organizations need product competency to deliver a winning experience to customers. Agile helps you get it, but it remains an effective tool for software products. However, if an enterprise starts using agile in other areas like project budgeting and talent management, it becomes justified to avoid careful planning. In this article at Harvard Business Review, Colin Bryar and Bill Carr define the significance of sprints to complex thinking and understanding of a product.
Blend It Well
In the wake of a strategic move by top online retailer Amazon, working backward has become a fitting solution to overcome agile shortcomings. It may seem perfectly suitable to define a hypothetical product development. However, it is incredibly complicated to understand customers’ reactions without offering them a finished product first.
To address the feedback loop, product developers must build a prototype in a series of sprints. Additionally, build a rough draft of the product to present to the customers and get their feedback. Even if your idea fails, the team may not suffer general productivity and budget losses. The success of a finished product will cover all the losses.
Go Slow to Win Fast
Rather than rushing to develop an appropriate product, Amazon takes it slow. CEO Jeff Bezos managed to control the speed every time his team moved forward fast into coding while addressing emerging issues.
The backward working approach also involved a clear vision of the proposed product’s press release. The developers and product managers spent weeks composing a press release with an FAQ that defines the fundamental idea of a profitable yet affordable product. Once the executives approved it, the coding and actual assembling of the product began.
To date, Amazon works backward to please its customers. Though surrounded by many rivals, it remains the top favorite of consumers. Due to this, Amazon continues to be the digital market leader.
Click on the following link to read the original article: https://hbr.org/2021/04/have-we-taken-agile-too-far